Privacy Policy
1. Introduction

Welcome to the privacy notice of 4WD Vision Co.Ltd.  (“4WD Vision”, “us, “we”, “our”), trading as 4WD Vision. 


This policy (together with our terms and conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. We are committed to protecting your privacy and ensuring the security of your personal information.


This Privacy Policy also explains how we collect, use, disclose, and protect your information when you visit our website and use our services. We always collect information in accordance with GDPR 2018.


By visiting you are accepting and consenting to the practices described in this policy.

2. Important Information and Who We Are

This privacy notice aims to give you information on how 4WD Vision Co.Ltd. collects and processes your personal data.


This website is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


4WD Vision Co.Ltd. is the controller and responsible for your personal data.


You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

3. Information We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


Non-Personal Information: We may collect non-personal information, such as browser type, operating system, and website usage data, to improve our website and services.


We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:


  • Identity Data: includes name, title, date of birth and gender.
  • Contact Data: includes billing address, delivery address, email address and telephone numbers.
  • Demographic Data: includes postcode, preferences and interests.
  • Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data: includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data: includes information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
  • Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.


We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic data and biometric identifiers). Nor do we collect any information about criminal convictions and offences.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us. We will notify you if this is the case at the time.

4. How Your Personal Data is Collected

We use different methods to collect data from and about you including through:


4.1. Direct interactions

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, technology platforms or otherwise. This includes personal data you provide when you:


  • Search for a product
  • Create an account on our website
  • Subscribe to our service
  • Submit an Enquiry on (our site)
  • Participate in discussion boards or other social media functions on our site or our social media pages/forums
  • Request marketing to be sent to you
  • Enter a competition, promotion, survey or question and answer session or give us some feedback or report a problem with our site.


4.2. Automated technologies or interactions
As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy at the bottom of this page for further details.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


  • Where we need to perform the contract we are about to enter into or have entered into with you
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.


Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


5.1. Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.


5.2. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).


You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.


5.3. Opting out


You can ask us to stop sending you marketing messages at any time by contacting us. Where you opt out of receiving these marketing messages (using the email address you provide – and you can opt out at any time), this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or periodic promotional email.


5.4. Change of purpose


We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to explain how the processing for the new purpose is compatible with the original purpose, please contact us.


If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

6. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below.


External Third Parties as set out in the Glossary.


Third parties to whom we may choose to collaborate with, or sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

7. International Transfers

We may transfer your data outside the United Kingdom (UK).


Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


We will only transfer your personal data to countries in compliance with UK adequacy regulations. 


Where we use certain service providers, we may use specific contracts approved by the UK which give personal data the same protection it has in the UK.


In addition, we have a system of principles, rules and tools (known as binding corporate rules) designed to ensure effective levels of data protection where we transfer personal information to companies within our group that are outside the UK.


Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


In some circumstances, you can ask us to delete your data. See below for further information. 


In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10. Cookies

4WD Vision is required to inform you when we use tracking features called "cookies" on our website. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie does in no way give us access to your computer or any information about you, other than the information you choose to share with us.


Customers can either accept or decline the use of cookies. By giving your consent for 4WD Vision to use cookies, you are enabling us to provide the best possible experience and service. Accepting cookies enables 4WD Vision to provide the best customer experience while visiting our website. Customers may wish to decline cookies. However, if so, certain features of the Website may not function fully or as intended by 4WD Vision. 


All cookies used by this Website are used in accordance with current UK cookie law. 4WD Vision has taken steps to ensure that our customer’s privacy is protected and respected at all times.


10.1. How we use cookies


A cookie is a small, text file which asks permission to be placed on your device's hard drive when you visit a website. We use these cookies to understand where our customers come from and how they use our website enabling us to constantly improve our customer’s website experience. Cookies also enable us to respond to our customers as individuals, tailoring operations to individual needs, likes, dislikes and preferences. Cookie data is anonymised, stored temporarily, and does not include sensitive information such as your name, address or credit card details.


4WD Vision use both first- and third-party cookies that fall into the following four categories:


  1. Essential cookies: These are cookies that allow customers to access our website, browse and shop our products, and navigate through pages. These are required in order to provide customers with the basic functionality of our website.


  2. Performance cookies: These cookies allow 4WD Vision to better understand how our customers use our website. Performance cookies will collect information such as how many visitors the site receives, as well as measuring usage. This in turn also allows us to understand how effective our marketing is and where we can improve to deliver a more relevant shopping experience for our customers. 


  3. Functionality cookies: Functionality cookies help us to improve the functionality of our site. While they are not technically essential, they do contribute to easier navigation and therefore an improved shopping experience with 4WD Vision.


  4. Targeting cookies: 4WD Vision additionally uses cookies to track browsing behaviour to better understand what products our customers are interested in. This allows us to provide tailored product offerings and marketing materials which are relevant to our customers.


    Cookies may be either temporary or permanent. Temporary cookies last for the duration of a customer’s visit, being deleted when a web browser is closed. These are primarily used to identify website navigation and to support security and basic functionality. Permanent cookies enable 4WD Vision’s website to remember customers’ actions and preferences for future visits. For more information, please visit